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Why an enquiry needs an owner

A form that only sends an email still loses the lead when the inbox is busy.

Most small sites stop at the form. The message arrives, and then it depends on who happens to see it.

An owned enquiry has three fields that stay visible: a person responsible, a status, and the next action. That is enough to stop a request from going quiet without pretending Digitimize can promise a reply time on a public page.

The Digitimize desk stores that record with a reference ID. The public site explains the offer. The desk is what happens after someone asks.

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